What's Your Big Idea?

Great pitches always convey what's unique or different about a business. Fancy business people call this a "Unique Selling Proposition" or USP. We like to think of it as your "secret sauce." So whip up a tasty nugget that tantalizes their taste buds without giving away the recipe. Here's some examples:

TRY AN “EST”

• the nicEST experience (hotel)
• the largEST selection (department store)
• the tastiEST food (restaurant)

TRY A NEW TWIST ON AN OLD THEME

• a new way to balance your checkbook (Quicken)
• a new way to do a garage sale (eBay)
• a new way to do classified ads (craigslist.org)